Schema Markup To rank Social Media Pages in Google

How to use Schema Markup to rank Social Media Pages in Google

This is my personal experience that social media pages of my free classified website quickfinds.in were display after 10 positions on Google.

When i was writing QuickFinds in Google it display first my website URL then display other brand social media page on second position.

That brand use same name as QuickFinds for Facebook and Instagram social media pages. I was tried many ways by sharing more post on QuickFinds Facebook page.

I have also linking those social media pages to my site quickfinds classified but i get not luck to rank on Google.

After that i research and found that Schema Markup can help to change that position in Google search engine. We will learn in detail that how i used Schema Markup to get all my social media pages top rank in Google.

Before that I want to give you some knowledge about Schema Markup so you can easily understand aim of this article.

What is Schema?

The term or word “schema” refers to the organization of data as a blueprint of how the database is constructed. The formal definition of a database schema is a set of formulas (sentences) called integrity constraints imposed on a database.

Schema is divided into database tables in the case of relational databases. Schema.org is a collaborative community activity with a mission to “create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.

Schema.org is an initiative launched on June 2, 2011 by Bing, Google and Yahoo!  Refer Schema Wiki to get more knowledge in details about Schema.

Schema vocabulary makes it possible for search engines to understand the meanings behind subject matter (entities) on the web, and in turn, serve a better user experience for Internet users.

What are the methods to implement schema in website?

Schema can be implemented by three ways:

  •                 Microdata
  •                 RDFa
  •                 JSON-LD formats

If you want to learn its basic then please comment on this article, I will make basic tutorial of Schema Markup with step by step.

If you add structured data (schema) information that will help search engines understand the context of your content. It makes probability to increase DA (Domain Authority) & PA (Page Authority) of your website.

Refer article: Ultimate Guide of Moz Domain Authority Checker

In my case i used the JSON-LD formats to rank QuickFinds website social media pages on Google. I just simply add organization schema Markup in header section of my website.

And here’s the schema markup in JSON-LD format:

<script type="application/ld+json">
             { 
               "@context" : "http://schema.org", 
               "@type" : "Organization", 
               "name" : "QuickFinds", 
               "url" : "https://quickfinds.in/", 
               "logo" : "https://quickfinds.in/oc-content/uploads/bender_logo.png",
			   "sameAs" : [
				   "https://twitter.com/QuickFindsIn",
				   "https://www.facebook.com/quickfindsads",
				   "https://www.pinterest.com/quickfindsin",
				   "https://www.instagram.com/quickfindsin", 
				   "https://www.linkedin.com/company/quickfinds"
				   ],
				"address": {
					"@type": "PostalAddress",
					"streetAddress": "H-401, SG Business Hub",
					"addressRegion": "Ahmedabad",
					"postalCode": "382481",
					"addressCountry": "IN"
				  }
             }
</script>

You will required your website logo, all social media pages URL and valid address not mandatory to implement organization schema in your website.

For simplicity i providing details schema markup for organization here:

  • @context:http://schema.org
  • @type:Organization
  • Organization: QuickFinds
  • URL: https://quickfinds.in/
  • Logo: https://quickfinds.in/oc-content/uploads/bender_logo.png

In above example sameAs is itemprop – to indicate that the containing tag has the value of a specified item property (ex, itemprop=”name”, itemprop=”address”)

You can implement same schema markup for organization to get better result for your social media pages such as Facebook, Instagram, Twitter and Pinterest. Even if you not get ranked your social media pages there will be not any loss for your website.

If you implement this then you can success to get more visitors to your brands and it can make big impact to make your brand awareness to your website visitors.

I am sure this schema markup trick will be helping you to score your website in Google search engine. It is one type Search Engine Optimization (SEO) work and you will require developer to implement this change in your website.

You can contact me to implement schema markup in your website with affordable price.

If you add this organization schema markup then Google will trust your organization and verify that you have implanted social media accounts and your site has physical address.

Upcoming Schema Changes

To get latest updates for schema markup you can keep schema.org website link it will be really helps to implement better schema and that can also help ranking your website in search engines.

I hope you like this article and bookmark web knowledge free site in your browser to get more upcoming interesting topic.

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